Tata Tea Premium is India's No. 1 branded tea, in terms of volume as well as value.
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The Tata Tea brand was renamed as Tata Tea Premium in 2004.
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Tata Tea Premium is beyond being just a cup of tea. In 2007, the brand brought in a wave of collective consciousness and social awakening through its landmark campaign Jaago Re. Tata Tea Premium continues to speak about social awakening.
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